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Incoming links, also known as backlinks, are links from other websites to your site. They help search engines "crawl" and index your site, which can improve your site's ranking in search results. Building a strong online presence is crucial for businesses, and backlinks are an effective way to improve SEO on popular sites. However, simply generating as many links as possible is no longer effective, as Google has cracked down on such tactics. Instead, businesses must develop a strategy for improving their backlink profile over time. To determine the number of backlinks pointing to your website, use our tool now.